How an integrated SEO, PPC, and Social Media strategy transformed a bootstrapped supplement brand into a multi-million pound ecommerce business in just 12 months.
SuppleCo came to us in early 2024 generating £120,000/year in revenue — almost entirely from word of mouth. They had no SEO presence, were burning through a modest Google Ads budget with a 0.8x ROAS, and their social channels were dormant.
Their target: £500K in year one. Our target: beat that.
After our initial discovery and audit, it was clear SuppleCo needed everything built from scratch — but in the right order. We couldn't throw budget at ads without a site that converted. We couldn't write content without knowing which keywords would actually drive revenue.
We deployed a phased approach: Month 1 was all about fixing foundations (site speed, tracking, conversion rate). Month 2–3 launched restructured PPC campaigns while SEO foundations were laid. Month 4+ we scaled what was working and layered in social media to create a full-funnel engine.
Technical audit revealed 140+ crawl errors, missing schema, and pages competing with each other for the same keywords. We fixed these in the first 4 weeks.
Keyword research surfaced 38 high-intent, low-competition product and category keywords. We built a content hub strategy around these, producing 8 SEO articles per month and optimising all product pages.
By month 8, organic traffic had grown 940% and accounted for 44% of all revenue — up from 0%.
The existing campaigns were using broad match keywords with no negative keywords, no bid adjustments, and landing pages that were slow and cluttered. We rebuilt everything from scratch.
New campaigns launched with exact and phrase match keywords, tight ad groups, custom landing pages, and value-based bidding. ROAS moved from 0.8x to 4.2x in 6 weeks.
We launched a 3x/week Instagram and TikTok strategy focused on educational content and UGC. Meta ads ran retargeting and prospecting campaigns in parallel.
Instagram grew from 2,400 to 67,000 followers. Social-attributed revenue reached £380K by the end of the year.
"Ateion didn't just hit our target — they absolutely smashed it. We were hoping for £500K. We ended the year at £2.4M. I genuinely don't know where we'd be without them."
Month 1: Technical audit, CRO quick wins, tracking setup, PPC restructure. Month 2–3: PPC launch, SEO foundations, first content pieces. Month 4–6: Social media launch, link building ramp-up, PPC scale. Month 7–12: Full-funnel optimisation, email sequences, scaling winning ad sets.
Book a free strategy session and let us show you the growth plan for your brand.